News & press releases
Product updates, launches and announcements from the CallTrace team.
What is dynamic number insertion (DNI)? A UK setup guide
Dynamic number insertion swaps the phone number on your website based on how each visitor arrived, so calls can be traced to the exact keyword that paid for them. How it works, how to set it up with Google Ads, what it does to your local SEO, and where UK GDPR fits.
CallTrace launches four new features to stop UK businesses losing the leads they've already paid for
Missed-call text-back, voicemail detection, number screening and listen-in & whisper coaching launch on the AI call-tracking platform from Gloucester.
CallTrace AI coaching layer scores and critiques every sales call without managers listening to recordings
New coaching dashboard shows call scores, missed opportunities and suggested improvements across every conversation — updated in minutes, not the following morning.
CallTrace launches AI call-tracking platform for UK businesses running paid advertising
New platform attributes every inbound call to the exact keyword that generated it, transcribes and AI-scores the conversation, and calls web leads back within 60 seconds.