A UK alternative to CallRail, compared line by line
CallRail is the biggest name in call tracking, and for keyword-level attribution it’s a solid product. The differences show up around the edges of the call itself. This page puts the two platforms side by side using CallRail’s own public pages, checked on 11 July 2026.
Legend: ✓ = included · “—” = not offered, or not verifiable from public materials as at 11 July 2026 (we do not guess).
| Feature | CallTrace | CallRail |
|---|---|---|
| Rings your web leads back automatically dials in seconds, retries at 5 / 60 / 150 min, voicemail detection, agent whisper | ✓ included | —¹ |
| AI call intelligence included transcription, 1–10 lead score, agent handling score, sentiment, staff matching | ✓ every plan | Premium conversation intelligence on $150+/mo tiers² |
| UK-based company and support | ✓ UK company, UK numbers | — (US company; supports 4 countries)² |
| White label for agencies | Multi-org agency dashboard with per-client billing included³ | — |
| Price from | £99/mo launch pricing · no contract | $50/mo + usage overages (UK pricing page from £60/mo)² |
| CRM automation depth | Operates the CRM: auto-dedupe, stage moves, owner assignment by AI voice match, attempt counters (SalesHub Cloud today; webhooks for others) | Third-party integrations (Salesforce connector $65/mo extra)² |
| Missed-call rescue instant SMS-back to UK mobiles + automatic retry | ✓ included | — |
¹ CallRail offers “Voice Assist”, an AI receptionist add-on from $95/mo + $1 per answered call — a different capability to dialling your own web enquiries and connecting your own team.
² Competitor figures taken from each vendor’s public pricing/feature pages, checked 11 July 2026: callrail.com/pricing/united-kingdom · whatconverts.com/pricing · infinity.co/uk/pricing · mediahawk.co.uk/pricing. Features and prices change; please verify with each vendor before deciding.
³ White-label branding beyond the multi-org dashboard: talk to us.
CallRail is a US company supporting four countries. Its UK pricing page starts from £60 per month, with usage overages on top and a Salesforce connector at an extra $65 per month. Premium conversation intelligence sits on $150+ per month tiers. CallTrace is a UK company with UK numbers, and the AI analysis — transcription, lead scoring, handling scores, sentiment — is included on every plan.
But the larger gap is what happens after a web enquiry arrives. CallTrace dials your team and the lead within seconds, retries at 5, 60 and 150 minutes with voicemail detection, and sends an instant text back to UK mobiles when an inbound call is missed. From CallRail’s public materials we couldn’t verify an equivalent. Its Voice Assist product is an AI receptionist add-on from $95 per month plus $1 per answered call — that’s a different capability entirely from dialling your own web enquiries and connecting your own team.
Questions buyers ask
Not as far as we can verify from its public materials. CallRail offers “Voice Assist”, an AI receptionist add-on from $95/mo + $1 per answered call — a different capability to dialling your own web enquiries and connecting your own team.
On CallTrace, AI call intelligence — transcription, a 1–10 lead score, an agent handling score, sentiment and staff matching — is included on every plan. On CallRail, premium conversation intelligence sits on $150+/mo tiers (checked 11 July 2026).
CallTrace launch pricing is £99 per month (£199 with Live Coach), monthly rolling with no contract. CallRail is $50/mo + usage overages, with the UK pricing page from £60/mo, checked 11 July 2026. Prices change; verify with each vendor before deciding.
This comparison was written by CallTrace. We have tried to be fair: every competitor figure comes from that company’s own public pages, checked on the date shown, and we mark a dash rather than guess when we cannot verify something. If you spot an error, tell us and we will correct it.