CallTrace AI coaching layer scores and critiques every sales call without managers listening to recordings

FOR IMMEDIATE RELEASE — 12 June 2026

Gloucester, England — CallTrace has released a dedicated AI coaching dashboard that scores every sales call and surfaces missed opportunities automatically, removing the need for managers to listen back through recordings to find teachable moments.

The coaching layer sits on top of CallTrace's existing call-tracking and transcription stack. After each call, the AI reviews the transcript and produces a structured scorecard covering: whether the agent identified the caller's need clearly, whether pricing and next steps were communicated, how long the agent waited before proposing a follow-up, and whether the call is likely to have converted. Each criterion is scored out of ten with a plain-English note explaining the rating.

What managers see

The coaching dashboard shows a leaderboard across all agents, a score trend for each individual, and a flagging system that surfaces the lowest-scoring calls for review. Managers can leave written feedback on any call directly from the dashboard, and agents see their own scores in a separate view. There is no requirement to share scores — some clients use the dashboard solely for internal coaching and never show agents the numbers.

What agents see

Agents on plans where coaching visibility is enabled see their average score, their score trend over the past 30 days, and a breakdown by scoring criterion — so an agent who consistently scores poorly on "next steps" can target that specifically, rather than listening to a vague instruction to improve.

Integration with call-back and tracking

The coaching scores are tied to the same call record as the attribution data. A manager can filter the coaching dashboard by campaign — seeing not just which campaigns generate calls, but which campaigns generate the kinds of conversations that convert. A campaign that sends high-intent callers but consistently produces low-scoring conversations points to a different problem than a campaign that sends low-intent callers who agents handle well.

Pricing

AI call scoring and the coaching dashboard are included in both the Call Intelligence plan (£99/month) and the Live Coach plan (£199/month). No additional configuration is required for existing customers — the coaching view appears automatically in the dashboard once the feature rolls out to a client's account.

"A sales manager with eight reps used to spend two hours a week listening to calls and still only covered a fraction of what the team handled. Now the AI has reviewed every call before they open their laptop. The manager's job shifts from auditor to coach — they already know what to work on before the morning meeting starts."

— CallTrace spokesperson

About CallTrace

CallTrace is an AI call-tracking, sales-coaching and speed-to-lead platform built in the UK for businesses that sell over the phone. It shows which advertising campaigns turn into real sales in pounds, scores and coaches every call, and rings web enquiries back in seconds. CallTrace is a product of Zayn Productions Ltd, registered in England and Wales (company no. 16892199), 1 Alvin Street, Gloucester GL1 3EJ.

Press contact: hello@calltrace.co.uk · 01452 941836 · calltrace.co.uk