UK call tracking compared: CallTrace vs CallRail, WhatConverts, Infinity and Mediahawk
Choosing call tracking is easier when the numbers are side by side. Here’s CallTrace against the four platforms UK buyers shortlist most — CallRail, WhatConverts, Infinity and Mediahawk — using their public pricing pages and published feature lists, checked on 11 July 2026. Where we couldn’t verify something, we’ve left a dash rather than guessed. We built this table, so read it with that in mind, and check the sources yourself before you decide.
Legend: ✓ = included · “—” = not offered, or not verifiable from public materials as at 11 July 2026 (we do not guess).
| Feature | CallTrace | CallRail | WhatConverts | Infinity | Mediahawk |
|---|---|---|---|---|---|
| Rings your web leads back automatically dials in seconds, retries at 5 / 60 / 150 min, voicemail detection, agent whisper | ✓ included | —¹ | — | — | — |
| AI call intelligence included transcription, 1–10 lead score, agent handling score, sentiment, staff matching | ✓ every plan | Premium conversation intelligence on $150+/mo tiers² | “Ask AI” lead intelligence; transcription billed at 2¢/min; no voice AI² | Smart Outcomes call-outcome AI (plans from £249/mo)² | Speech Insights (plans from £179/mo)² |
| UK-based company and support | ✓ UK company, UK numbers | — (US company; supports 4 countries)² | — (US company)² | ✓ UK | ✓ UK |
| White label for agencies | Multi-org agency dashboard with per-client billing included³ | — | ✓ $50/mo flat add-on² | — | — |
| Price from | £99/mo launch pricing · no contract | $50/mo + usage overages (UK pricing page from £60/mo)² | $30/mo² | £249/mo + 20–25p per call² | £179/mo² |
| CRM automation depth | Operates the CRM: auto-dedupe, stage moves, owner assignment by AI voice match, attempt counters (SalesHub Cloud today; webhooks for others) | Third-party integrations (Salesforce connector $65/mo extra)² | Third-party integrations | — | — |
| Missed-call rescue instant SMS-back to UK mobiles + automatic retry | ✓ included | — | — | — | — |
¹ CallRail offers “Voice Assist”, an AI receptionist add-on from $95/mo + $1 per answered call — a different capability to dialling your own web enquiries and connecting your own team.
² Competitor figures taken from each vendor’s public pricing/feature pages, checked 11 July 2026: callrail.com/pricing/united-kingdom · whatconverts.com/pricing · infinity.co/uk/pricing · mediahawk.co.uk/pricing. Features and prices change; please verify with each vendor before deciding.
³ White-label branding beyond the multi-org dashboard: talk to us.
Every platform in this table will record and attribute your calls. The differences that matter: what happens in the seconds after a web enquiry arrives, whether the AI analysis costs extra, and whether anyone answers the support line in your time zone. CallTrace is the UK platform built around those three.
Questions buyers ask
CallTrace against the four platforms UK buyers shortlist most — CallRail, WhatConverts, Infinity and Mediahawk — using their public pricing pages and published feature lists, checked on 11 July 2026.
Not as far as we can verify from its public materials. CallRail offers “Voice Assist”, an AI receptionist add-on from $95/mo + $1 per answered call — a different capability to dialling your own web enquiries and connecting your own team.
On CallTrace, AI call intelligence — transcription, a 1–10 lead score, an agent handling score, sentiment and staff matching — is included on every plan. On CallRail, premium conversation intelligence sits on $150+/mo tiers; WhatConverts bills transcription at 2¢/min with no voice AI; Infinity’s Smart Outcomes starts on plans from £249/mo; Mediahawk’s Speech Insights on plans from £179/mo.
This comparison was written by CallTrace. We have tried to be fair: every competitor figure comes from that company’s own public pages, checked on the date shown, and we mark a dash rather than guess when we cannot verify something. If you spot an error, tell us and we will correct it.
Launch pricing is £99 per month for Call Intelligence and £199 per month with Live Coach. Monthly rolling, no contract.