Every call. Every lead. Accounted for.
CallTrace exists to answer one question: which of your advertising actually turns into paying customers on the phone. Everything below serves that purpose — tracking the call, understanding it, coaching the person who took it, and making sure no lead you paid for slips away.
Keyword-level call tracking
LIVEAdd one line of code to your website. Visitors arriving from your ads see a tracked number reserved for your business; everyone else sees your normal one. Every call gets tied to the exact campaign and keyword that paid for it — so your bidding decisions come from calls that became customers, not clicks.
Recording, transcription and AI scoring
LIVEEvery tracked call is recorded, transcribed, and scored one to ten by AI: what the caller wanted, how urgent it is, and whether it looks like real business. Wins show in green. The dashboard becomes a morning briefing rather than a phone log.
Sales coaching on every call
LIVEAfter each call, your team member gets specific, practical suggestions — what worked, what to say next time, and the exact follow-up to send. Team scorecards show who answered, who gave their name, and who needs a bit of help.
Live Coach — prompts during the call
£199 TIEROn the Live Coach plan, a live view opens the moment a call starts. You see the conversation as text a couple of seconds behind the voices, with short prompts appearing while the caller is still on the line — remind them about the deadline, offer the appointment, capture the email.
Speed-to-lead call-backs with voicemail detection
LIVEA new web enquiry triggers a call to your team and the lead within seconds — before they’ve moved on to the next business on the results page. If nobody picks up, retries follow your schedule and your office hours. And the system can tell a human from an answering machine: voicemail doesn’t count as connected, so the retry isn’t wasted.
Missed-call text-back
NEWWhen an inbound caller rings off unanswered, they get a text within seconds — from the same number they dialled — letting them know you’re calling back. UK mobiles, one text per caller per day, message fully customisable. A missed call stops being a lost lead.
Number screening
NEWEvery web-form number is validated against the live phone network before anyone dials it. Typos and fake numbers get skipped, with a clear reason logged in the dashboard. Your team’s dials go to numbers that actually ring.
Listen in and whisper
BETA · £199 TIERJoin any live call from the dashboard — silently, or by whispering guidance only your agent can hear. Enter your number, your phone rings, and you’re in. Training happens in the moment, not in tomorrow’s debrief.
Leads land in your CRM
LIVEEvery call becomes a lead in SalesHub Cloud automatically — recording link, transcript, score, keyword, and all. HubSpot and Pipedrive are coming; any system that accepts a webhook works today. Mark a lead as won and the value flows straight back to your keyword report.
The demo is the product: submit the form on the homepage and your phone rings in seconds. Or ring us — that call gets tracked, scored and coached by CallTrace itself.
Get a demo call →Call 0118 230 4651