Every call. Every lead. Accounted for.

Add one line of code to your website. Visitors arriving from your ads see a tracked number reserved for your business; everyone else sees your normal one. Every call gets tied to the exact campaign and keyword that paid for it — so your bidding decisions come from calls that became customers, not clicks.

Every tracked call is recorded, transcribed, and scored one to ten by AI: what the caller wanted, how urgent it is, and whether it looks like real business. Wins show in green. The dashboard becomes a morning briefing rather than a phone log.

After each call, your team member gets specific, practical suggestions — what worked, what to say next time, and the exact follow-up to send. Team scorecards show who answered, who gave their name, and who needs a bit of help.

On the Live Coach plan, a live view opens the moment a call starts. You see the conversation as text a couple of seconds behind the voices, with short prompts appearing while the caller is still on the line — remind them about the deadline, offer the appointment, capture the email.

A new web enquiry triggers a call to your team and the lead within seconds — before they’ve moved on to the next business on the results page. If nobody picks up, retries follow your schedule and your office hours. And the system can tell a human from an answering machine: voicemail doesn’t count as connected, so the retry isn’t wasted.

When an inbound caller rings off unanswered, they get a text within seconds — from the same number they dialled — letting them know you’re calling back. UK mobiles, one text per caller per day, message fully customisable. A missed call stops being a lost lead.

Every web-form number is validated against the live phone network before anyone dials it. Typos and fake numbers get skipped, with a clear reason logged in the dashboard. Your team’s dials go to numbers that actually ring.

Join any live call from the dashboard — silently, or by whispering guidance only your agent can hear. Enter your number, your phone rings, and you’re in. Training happens in the moment, not in tomorrow’s debrief.

Every call becomes a lead in SalesHub Cloud automatically — recording link, transcript, score, keyword, and all. HubSpot and Pipedrive are coming; any system that accepts a webhook works today. Mark a lead as won and the value flows straight back to your keyword report.

Watch calls happen — inside your CRM. The moment a tracked call starts, a red LIVE banner appears on the matching enquiry card, showing the caller’s name, how long they’ve been on, and which campaign brought them in. Click it and you’re reading the conversation as it unfolds — a rolling transcript with AI coaching hints for whoever picks up next.

When the call ends, the banner hands over to the scores, summary and recording. It’s built for SalesHub Cloud today, but the same feed plugs into any CRM with an API.

Managers can join any live call in silence, or whisper advice that only their team member hears — the caller never knows. Other platforms make you choose between live coaching and seeing the caller’s real number on your handsets. CallTrace does both, because the coaching room is only created at the moment you press Listen.

When a caller gives their name, the AI picks it up from the conversation and updates the enquiry card automatically — no more “Unknown Caller” sitting in your CRM. A note shows the name came from the call transcript, and real names your team typed in by hand are never overwritten. Put that together with call summaries and automatic callbacks, and your CRM is essentially filling itself in.

The moment someone calls, they hear a proper greeting — your firm’s name, spoken in the same warm British voice as your AI receptionist, with the call-recording notice already built in. Then every sales phone rings at once. First person free picks up. No hold music, no menu, no queue for someone to abandon.

Pick up an auto-dialled lead call and you’ll get a two-second heads-up before the line opens — the lead’s name and what they enquired about, spoken privately. They hear nothing. So your team always knows exactly who they’re talking to before they say a word.

The AI reads sentiment on every call — not just what was said, but how the caller felt — and factors it into the lead score. Someone anxious about their situation? Still a strong lead. Someone annoyed with your team? That’s a different problem entirely. And you’ll see both.

Beyond creating the lead, here’s what else it handles: duplicate enquiries merge instead of piling up, calls move the enquiry through your stages automatically, the right owner gets assigned by matching the voice on the call to your staff list, and every attempt is logged on the card. So you can see at a glance who’s been chased three times and who hasn’t been called at all.

Run every client from one dashboard. Each firm gets its own numbers, its own scoring and its own logins — while you see all of them side by side, with usage and billing broken down per client. And it takes one line of code per site. No per-client setup project, no fuss.

When a call finishes, your team hears a short prompt — only they can hear it. Press 1 and the caller gets filed as a time-waster in your CRM, follow-up calls stopped immediately. Press 2 and the caller receives a text with your Google review link. No logging in, no admin screen, nothing to remember once they’ve hung up. The keys, the message and the link are all yours to set.

And it’s smart about when to hold back. A caller is only ever asked for a review once in any ninety-day window, never after a missed call, and never after a conversation too short to merit one. Every message includes an opt-out.

The moment a lead form lands from a Meta ad, CallTrace rings them straight back — same dial window, retries and press-1 as every other call. Cold social traffic goes stale fast; call them in the first minute and you get a conversation. Leave it any longer and you’re chasing a dead number.

Every call is already traced back to the campaign and keyword that produced it. When your CRM marks the matter as won, that fee flows back to the exact click that started it — so your report reads “£18,400 from 12 calls on ILR Done For You”, not “47 conversions”. Callbacks don’t steal the credit: the revenue lands on the ad that earned the lead, not the last person who rang.

CallTrace knows which keyword produced the call and how good the caller sounded; your CRM knows whether the matter was won and what it was worth. Mark a deal won and the figure lands against the right keyword.