CallTrace launches AI call-tracking platform for UK businesses running paid advertising
New platform attributes every inbound call to the exact keyword that generated it, transcribes and AI-scores the conversation, and calls web leads back within 60 seconds.
FOR IMMEDIATE RELEASE — 20 May 2026
Gloucester, England — Zayn Productions Ltd has launched CallTrace, an AI call-tracking and sales-coaching platform for UK businesses that advertise on Google, Bing and Meta. The platform is live today at calltrace.co.uk.
CallTrace solves a problem that costs UK advertisers millions each year: the disconnect between spending money on ads and knowing which campaigns actually produce paying customers. Most businesses know how many calls they receive. CallTrace shows which keyword, campaign and ad triggered each call — and whether the conversation turned into a sale.
What CallTrace does
Every phone number on a CallTrace client's website is replaced with a dynamically assigned tracking number. When a visitor calls, CallTrace records which search term or ad they arrived on, tracks whether they called from a desktop or mobile, and logs the full call in the client's dashboard. The conversation is transcribed automatically and scored by AI — covering whether the agent answered properly, how quickly they moved to next steps and whether the call was likely to convert.
For web enquiry forms, CallTrace places a call-back within 60 seconds of submission — before the prospect's attention moves elsewhere. Research consistently shows that speed-to-lead is the single biggest driver of conversion from an inbound enquiry.
Pricing
CallTrace launches with two plans. The Call Intelligence plan, at £99 per month with no long-term contract, covers unlimited tracking numbers, call recording, transcription, AI scoring and the 60-second web lead call-back. The Live Coach plan, at £199 per month, adds listen-in and whisper coaching for sales managers.
New customers can try CallTrace free for 14 days without entering payment details.
Why now
UK businesses spent an estimated £27bn on digital advertising in 2025. The majority still measure performance by clicks and form fills. CallTrace was built on the premise that the phone call — not the form submission — is where most high-value B2C and B2B decisions get made, and that the industry's attribution gap is a solvable engineering problem rather than an inherent limitation of advertising.
"We built CallTrace because we kept watching the same thing happen: a business spends £5,000 a month on Google Ads, gets 200 calls, and has no idea which three of those calls became the customers who kept the lights on. That's not a data problem, it's a tooling problem — and we've fixed it."
— CallTrace spokesperson
About CallTrace
CallTrace is an AI call-tracking, sales-coaching and speed-to-lead platform built in the UK for businesses that sell over the phone. It shows which advertising campaigns turn into real sales in pounds, scores and coaches every call, and rings web enquiries back in seconds. CallTrace is a product of Zayn Productions Ltd, registered in England and Wales (company no. 16892199), 1 Alvin Street, Gloucester GL1 3EJ.
Press contact: hello@calltrace.co.uk · 01452 941836 · calltrace.co.uk
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