A UK alternative to Infinity, compared line by line
Infinity is one of the established UK call-tracking platforms, built for enterprise contact-centre volumes. This page puts the two platforms side by side using Infinity’s own public pages, checked on 11 July 2026.
Legend: ✓ = included · “—” = not offered, or not verifiable from public materials as at 11 July 2026 (we do not guess).
| Feature | CallTrace | Infinity |
|---|---|---|
| Rings your web leads back automatically dials in seconds, retries at 5 / 60 / 150 min, voicemail detection, agent whisper | ✓ included | — |
| AI call intelligence included transcription, 1–10 lead score, agent handling score, sentiment, staff matching | ✓ every plan | Smart Outcomes call-outcome AI (plans from £249/mo)² |
| UK-based company and support | ✓ UK company, UK numbers | ✓ UK |
| White label for agencies | Multi-org agency dashboard with per-client billing included³ | — |
| Price from | £99/mo launch pricing · no contract | £249/mo + 20–25p per call² |
| CRM automation depth | Operates the CRM: auto-dedupe, stage moves, owner assignment by AI voice match, attempt counters (SalesHub Cloud today; webhooks for others) | — |
| Missed-call rescue instant SMS-back to UK mobiles + automatic retry | ✓ included | — |
¹ CallRail offers “Voice Assist”, an AI receptionist add-on from $95/mo + $1 per answered call — a different capability to dialling your own web enquiries and connecting your own team.
² Competitor figures taken from each vendor’s public pricing/feature pages, checked 11 July 2026: callrail.com/pricing/united-kingdom · whatconverts.com/pricing · infinity.co/uk/pricing · mediahawk.co.uk/pricing. Features and prices change; please verify with each vendor before deciding.
³ White-label branding beyond the multi-org dashboard: talk to us.
Infinity’s plans start from £249 per month plus 20 to 25 pence per call, with its Smart Outcomes call-outcome AI sitting on those plans. CallTrace starts at £99 per month launch pricing with no contract, and the AI stack — transcription, 1–10 lead scoring, handling scores, sentiment, staff matching — is included on every plan. It also feeds each call’s lead score back to Google and Bing as an offline conversion, so campaigns bid towards callers who actually become clients.
From Infinity’s public materials we couldn’t verify automatic web-lead call-backs or missed-call SMS rescue, so those rows carry a dash. On CallTrace, both are included. Web enquiries are dialled within seconds with retries and voicemail detection, and a missed inbound call triggers an instant text back to UK mobiles.
Questions buyers ask
CallTrace launch pricing is £99 per month (£199 with Live Coach), monthly rolling with no contract. Infinity’s plans start from £249/mo plus 20–25p per call, checked 11 July 2026. Prices change; verify with each vendor before deciding.
What happens after a web enquiry arrives. CallTrace dials the lead back within seconds with retries and voicemail detection, and texts back missed callers — neither is verifiable from Infinity’s public materials. Infinity is built for enterprise contact-centre volumes; CallTrace is priced and built for firms that sell over the phone.
Yes. CallTrace feeds each call’s lead score back to Google and Bing as an offline conversion, so campaigns bid towards the callers who become clients. On Infinity, Smart Outcomes sits on plans from £249/mo; on CallTrace it’s included.
This comparison was written by CallTrace. We have tried to be fair: every competitor figure comes from that company’s own public pages, checked on the date shown, and we mark a dash rather than guess when we cannot verify something. If you spot an error, tell us and we will correct it.